新萄京4473.C0m
Mail Contact us  Chinese 4473.com
Today is: 澳门新葡萄京官网
新萄京4473.C0m
新萄京4473.C0m新澳门葡京赌场3344.cc
News search
Latest news
1  证照天资
2  产品图片
3  2015年颁奖典礼
4  下德电子江苏厂导入InCAM?和InPlan?作为
5  CS Show2015燃PCB采购狂欢热
6  我司列入2015深圳国际电路板采购展览会
7  中衰集团企业视频简介
8  我司最新引进数控全自动PCB V-CUT
9  我司引进4台鸿硕测试机收放板机械手臂
10  往年科技产业15大支流趋向展望
Hot News click
 环球20泰半导体厂商 55672
 中联剪辑出色放送 20127
 公司欢度2010年元 16689
 公司正式导入TS16 15866
 中联周详电子有限公司 15462
 公司举行首期培训班 15431
 中联公司精英团队户外 12513
 NEWS:我司深圳办 12210
 2011年度优异团队 12034
 中联电子公司网站更新 11835
   澳门新葡萄京官网  News Center
The Nine Features of a Lead-generating Website
Time:2014-9-25 14:52:53 Read:1794次 【Typeface:

You need more sales. So, like many owners, you take aggressive steps to solve the problem: You buy a new drill or other piece of equipment for a quarter million bucks. It looks great, it doesn’t need to be managed, it takes no further work on your behalf, and you get to say, “Look at the money I've invested in my company.”

Unfortunately, a $200,000 drill is not a sales lead magnet. But an updated website that costs around $198,000 less can be. 

Here is a checklist for a lead generating website:

Your Website Looks Professional

Gone are the days when updating a website every couple of years was enough. In today’s hyper-competitive environment, a sharp, professional looking website is a must. Having a web page that looks like it was done on the cheap by someone who isn’t very good will not match closely with a prospective customer’s idea of the type of company he or she would like to work with.

Your Website is Full of Interesting and Educational Content

These days buyers research prospective vendors before they ever speak to one. In a research study, IDG found that business-to-business buyers were downloading five pieces of content before they initiated contact with anyone. And where would you look first if you were looking for information that would help you do your job better? That’s right, they look at prospective vendors websites. And if you have nothing that can help them, you have lots of competitors who do and want to.

You Regularly Replenish Material

If a prospective buyer comes by your website and likes what he or she sees, it is probably a good idea to keep a stream of new material coming to give them a reason to come back. And while this is time consuming, it's not hard to do. Your prospective customer has a problem and you have years of experience solving similar problems. There are a hundred things you could write about that a prospective customer would find valuable.

Your Website Has No Abandoned Babies

Good ideas that got abandoned are what I call “abandoned babies.” You see this on websites in company blogs, but even more so in company “news” sections. You see a company that did all kinds of stuff and went to a whole mess of trade shows in 2011, then went to about half that many in 2012, and just a couple in the Spring of 2013, and since then, nothing. A reader is left to assume from amongst a bunch of horrible scenarios: The company pays lousy attention to detail, management changes often and so do the company’s priorities, they are losing money and cutting back. These all sound dramatic, but what positive reason can you think of for abandoning something you started?

Your Website has Valuable Content to Give Away

This means content that a prospective customer could really use. Things like “In working with 800 companies over the past 25 years, here are the 20 most harmful design mistakes we see our customers make.” Who's not going to want that report?

Your Content is Gated

That report is so valuable that when you “gate” it, that is when you ask for a name and e-mail address in exchange for it, that they give them up readily; it’s that good a trade. I often see reports and e-books that ask for my contact info and I know that someone will call me after the fact, but that’s okay. It’s okay because that info I am downloading is so valuable to me that I am fine with talking to a salesperson following up.

You Plan to Offer More Valuable Content in the Future

Typical take from someone I talk to: “Oh man, that was a lot of work, and you want me to do it again? And again after that?”

And my response: “That hard work led to three new customers. You should be asking how often you can get away with doing it!”

You Have Links to Other Websites

Links to other websites will help your search engine results. Not as dramatic an idea as content, but it all helps.

You Have Links to Your Social Networks

Because social networks feed prospects to your website. Even if you get 2,000 visitors a month to your website organically, why not try and get your 500 Twitter followers and the 5,000 LinkedIn connections your employees have, and all your other social network followers to visit too?

If this sounds like a lot of work, look at it this way: What if your website gave you leads on five prospective customers every month? Of those 60 prospects a year, how many could you turn into customers? The formula here is $2,000 plus elbow grease equals new customers.

Or you could say the heck with new customers this year, and just go buy that drill.

 
 

Print || Close

copy right 2006-2016 MEIZHOU CHINA UNITE ELECTRONIC CO.,LTD
Address of the company: Dongsheng industrial area B,Meizhou economic development zone, Meizhou city, Guangdong province, China.
Office in Shenzhen city: Floor 6, Tangfeng Commercial Building LiuTang Road, No.73 Bao An District ShenZhen Guangdong province, China.
Tel:0755-27829805/27932592 Fax:0755-27828386/27932526
Email: info@cupcb.com

新萄京4473.C0m